Institutions and Corporations
For more than a decade, ESM has been hired by national and global brands to lead talent procurement on their behalf using our preeminent data capabilities. With our ground breaking approach to leveraging data via syndicated research, social segmentations and social listening, we are able to analyze market partnerships and assign long term value. This data driven, objective approach to talent decisions mitigates risk for our brand partners.
With the advent of NIL and ESM’s success representing elite athletes in the marketplace it was a natural progression for ESM to consult with major academic and sports institutions. We have consulted with programs across the country to build a resilient and sustainable approach to athlete representation, content management, deal procurement and brand negotiations.
We recently created a subsidiary of ESM called Park Ave. Park Ave was co-created with the University of South Carolina to specifically support Gamecock Athletics. Park Ave will provide a wide variety of services including NIL deal positioning and procurement, management, as well as creative and executional elements to elevate the brands and marketability of their student-athletes.
If your institution or corporation would like to know more on partnerships or maximizing your opportunities with this ever-changing sports marketing landscape, please reach out below.
“With ESM’s background in data, analytics and the caliber of talent they manage, it was a no-brainer to seek their partnership and counsel to rethink NIL and develop an entity that will position our student athletes to be the leaders in NIL procurement and execution.”
Chance Miller
USC Senior Deputy Athletic Director